How We Identify Dark Patterns ?

We are committed to empowering users with the knowledge and tools to navigate the digital world with confidence. Our Dark Pattern Identifier Extension is a powerful tool that helps users identify and avoid deceptive design elements known as dark patterns. Here's how our extension works:

1. Expert Evaluation:

   • We engage experienced UX/UI experts and ethical design specialists to conduct thorough reviews of user interfaces.
   • Experts meticulously examine layout, language, and user flows to uncover potential dark patterns.
   • This expert-driven approach ensures accurate and reliable identification of deceptive design elements.

2. Heuristic Analysis:

   • Our extension employs established heuristics and ethical design guidelines to assess user interfaces.
   • It scans for specific elements known to lead to deceptive or manipulative user experiences.
   • This systematic approach provides a structured framework for detecting a wide range of dark patterns.

3. User Surveys and Interviews:

   • We gather valuable user feedback through surveys and interviews to gain insights into their experiences with websites and applications.
   • This qualitative data helps us identify instances of frustration or confusion caused by dark patterns.
   • By listening to users, we can better understand the impact of dark patterns and develop effective countermeasures.

4. Deep Learning Model:

   • We have developed a custom deep learning model trained on a dataset of over 20,000 data points representing various dark patterns.
   • The model is trained on a powerful Nvidia P100 GPU for over 9 hours, ensuring high accuracy and efficiency in detecting dark patterns.

5. Custom Database:

   • We maintain a comprehensive database with over 140,000 records of identified dark patterns and a list of known scam websites.
   • This database is continuously updated and improved to stay ahead of emerging dark pattern techniques.

6. LLM Integration:

   • Our extension utilizes a large language model with over 13 billion parameters to summarize and display user-friendly messages and warnings.
   • This integration ensures that users receive clear and concise information about identified dark patterns.

7. Real-time Pattern Highlight:

   • The extension actively scans web pages and highlights identified dark patterns in real time.
   • This immediate visibility and awareness help users make informed decisions and avoid falling victim to deceptive tactics.

By combining expert knowledge, data-driven analysis, and user feedback, our Dark Pattern Identifier Extension provides a robust and reliable solution for detecting and combating dark patterns.

Join us in the fight against deceptive design practices and empower yourself with the tools to navigate the digital world with confidence.